Proofreading
Proofreading is the service that involves the correction of any
and all spelling, typographical or grammatical mistakes, unifying
the layout of the text and defining a style guide.
In other words, this process eliminates spelling mistakes, inaccuracies
with punctuation, accents, auxiliaries among other aspects.
When the mock up of the book is outlined, the proofreading process
also involves the revision of visual criteria that may affect the
flow of the book such as widows, orphans, rivers, alleys, stairs
and repetitions of works at the beginning and end of a line.
Style Editing
This is the combination of corrections in philology, spelling and
typography. With these three corrections it is possible to control
the quality of the text. In the style correction, the revision,
cleaning and perfecting process of the text is brought to a close.
To be able to be published, it must be coherent, uniform and clear.
The editor must remove spelling and grammatical mistakes in order
to create consistency and harmony in all aspects related to the
correct and proper usage of language, such as: spelling and syntax;
semantics, redundancies, removal of typos, cohesion of internal
discursive structure, as well as transcript management and content-layout
balance, among other things.
The editing process that we use follows the accepted English norms,
in accordance with the rules laid out by the Guardian and Observer
style guide in its most recent edition.
Editorial Review
We perform an evaluation of the proposed originals to determine
their editorial suitability. With it, information is gathered,
along with technical and financial elements required to establish
the publication of a book.
When a manuscript is presented to a publishing house, the first
step is the review, in which certain criteria are defined, such
as the name of the author and his book, the balance of content
and layout, what kind of corrections are required (spelling,
structural or philological), the audience the piece is aimed
at, among other matters.
This step is paramount, as it will help the author to consider
realities about the book that he had not considered before and
to be certain that his book is fit to be published and sold.
Editorial Design
Editorial design is under the umbrella of graphic design and
the design of the layout and composition of various publications,
such as books and magazines, and so on. It makes or breaks any
publication. The decisions taken regarding the cover art, the
layout of the pages or the letter size and font will have a
huge impact on the relationship between the finished piece and
the reader.
It includes the creation of the graphic design both on the inside
and outside of the book, and it will always take into account that
the aesthetic must be in harmony with the concept that defines it
and take into account the printing capabilities. Through editorial
design we find the perfect harmony between the text, the images
and the layout.
Editorial Consulting
We help our clients so that the final product meets the professional
standards in terms of editing, design and printing, with a view to
taking full advantage of the total budget invested in the publication.
The consultation is the service whose goal is to take decisions to
create a publication with editorial quality, aimed at the production
of books, magazines, brochures, catalogues and digital publications,
among others.
In our consultation sessions, we bring in professionals with a wealth
of experience in the literary, editorial, design and printing industries.
With the input of each one of them, we find a way to tap the potential of
the piece so that the final product, be it printed or digital, has the
right features and characteristics for its target market.
Illustration
One of the main purposes of illustration is to create images with a
view to communicate, express, interpret or decorate a text, concept
or process, it could have a literary bent, or a commercial one and
it is done through different techniques according to the needs of
the project.
We come up with illustrations to be used in different contexts, for
example: books, magazines, catalogues, brochures, teaching materials,
publicity and all of the digital equivalents. With this, we look to
make sure that each and every one of the projects is of top quality
in the aesthetic, that the technique is used perfectly and there is
creative originality.
Photographic editing or retouching
Prepress, printing and quality control
Electronic publications
Translation: Literary and technical
We live in a globalized world where our daily life is interspersed
with many cultures and languages. Today there is a great opportunity
to reach a lot of varied audiences, scattered throughout the globe,
thereby increasing the potential of our messages.
That’s why we have the facilities to alter texts and adapt them to
different cultural contexts or do technical or literary translations.
Translation is the substitution of textual material in one language
for the textual material equivalent of another.
The objective of a translator is that the text evokes the same effect
in the reader that the author wanted to have in the original, that is
to say, relocate the literary experience from one culture to another,
through a creative job that respects the artistic merit of the original.
A translator applies a deep knowledge from numerous linguistic resources
from the languages involved, great writing ability and a wide cultural
understanding, therefore the technical criteria, style and culture are
reflected in the final product so as to achieve the objective of the text.
Legal editorial documentation (registry of books and ISBN)
The publication of a book requires a series of legal processes
that must be undertaken to protect the intellectual property
of the creation and to give the product a legal identity for
its distribution and sale.
The most common legal editorial documentation before the
publication of the book are its register and the obtaining of
the International Standard Book Number (ISBN)
Photo editing and retouching
Despite how beautiful and successful an image may be, any photograph requires a certain treatment for its publication, whether in digital or printed media.
In addition to the technical aspects that must be considered when editing or retouching the image, prior reflection and an argued analysis are also important to determine what type of image we can or should use in each specific context, or if the photo that we have already selected is the ideal one. In this sense, we must attend to visual criteria (style of the editorial design of the publication, specific location of the photograph, the medium and format in which it will be published, among others) and strategic or functional criteria (to which audience it is addressed, what objective the image itself fulfills, its coherence and relevance with the content it accompanies, among others).
Prepress, printing and quality control
When it comes time to print an editorial piece, key decisions and processes come into play. At Greca, although we are not a printer, we offer our clients the guarantee that their publication will meet our high-quality standards thanks to our directory of trusted suppliers and our strategic alliances. To do this, we put our experience and mediation at your disposal to determine where and with what technique we will print each project. Our prepress experts will make sure that the files meet all the technical requirements for correct printing, which avoids many unpleasant surprises when it comes to checking how the final product turned out. We are also responsible for the quality control of each piece that we deliver, as well as for the rigorous punctuality so that the delivery of the agreed print run is carried out in a timely manner.